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AIM Qualifications Level 4 Diploma in Public Relations

601/3034/9

  • Level: Level 4
  • Type: Occupational Qualification
  • Status: Available to learners
  • Offered in England: Yes
  • Awarding body: AIM Qualifications (Recognised)
  • Total credits: 90
  • Guided learning hours: 544
  • Total qualification time: 900
  • Assessment methods: Coursework, E-assessment, Portfolio of Evidence, Practical Demonstration/Assignment

Open official specification

Units (32)

Unit Level Credits GLH
Agree a budget
RN5322/J/601/2552
Level 3 4 25
Blog Production Skills
RN5322/H/504/4253
Level 3 8 60
Career Development
RN5322/R/503/2891
Level 3 2 15
Co-ordinate an event
RN5322/Y/601/2541
Level 3 4 30
Delivering Professional Presentations
RN5322/D/504/0928
Level 3 3 22
Identify and understand a client’s brand strategy
RN5322/K/601/6481
Level 3 4 24
Plan and manage your own workload
RN5322/D/601/2654
Level 3 2 7
Plan and organise an event
RN5322/R/601/2540
Level 3 4 28
Plan and organise meetings
RN5322/D/601/2542
Level 3 5 25
Principles of Keywords and Optimisation
RN5322/M/503/9329
Level 3 5 30
Principles of personal responsibilities and how to develop and evaluate own performance at work
RN5322/D/601/7644
Level 3 4 32
Principles of Social Media within a Business
RN5322/R/503/9324
Level 3 6 42
Project Management Skills
RN5322/H/502/5783
Level 3 1 10
Understanding How Public Relations Professionals Contribute to Internal Communications
RN5322/T/504/0935
Level 3 2 10
Communicating Effectively in Public Relations
RN5322/L/504/0925
Level 4 5 25
Delivering and Evaluating Public Relations Campaigns
RN5322/Y/504/0927
Level 4 6 38
Develop working relationships with colleagues and stakeholders
RN5322/K/600/9661
Level 4 4 20
Develop, maintain and review personal networks
RN5322/R/600/9587
Level 4 4 25
Manage budgets
RN5322/T/601/2580
Level 4 5 29
Negotiation & Influencing
RN5322/A/502/4428
Level 4 6 30
Pitching Public Relations Stories to the Media
RN5322/R/504/0926
Level 4 4 22
Researching and Analysing Data for Public Relations
RN5322/H/504/0929
Level 4 6 35
Understanding Client Relationships in Public Relations
RN5322/K/504/0933
Level 4 4 25
Understanding How to Win New Public Relations Business
RN5322/H/504/0932
Level 4 3 20
Understanding Public Relations
RN5322/M/504/0884
Level 4 4 20
Understanding Public Relations Campaign Planning
RN5322/A/504/0922
Level 4 5 32
Understanding Public Relations Work within Public Affairs
RN5322/Y/504/0930
Level 4 5 40
Understanding the Creative Process to Generate Ideas
RN5322/A/504/0919
Level 4 3 22
Understanding the Importance of Brands in Public Relations
RN5322/M/504/0934
Level 4 4 32
Understanding the Media Landscape
RN5322/T/504/0921
Level 4 6 42
Understanding the Use of the Written Word for Public Relations
RN5322/T/504/0918
Level 4 4 30
Understanding the Use of Public Relations in Issues and Crisis Management
RN5322/D/504/0931
Level 5 4 24